Strategic Move to Strengthen Southeast Asian Market Presence
Shanghai HARSELED, a leading innovator in LED full-color display solutions, has officially launched its branch office in Phnom Penh, Cambodia, marking a pivotal step in its global expansion strategy. This move aims to cater to the growing demand for high-quality LED displays in Southeast Asia’s rapidly developing markets.
Why Cambodia? Key Market Insights
- Economic Growth: Cambodia’s GDP grew by 5.5% in 2023, driven by construction, tourism, and retail sectors—all heavy users of LED advertising screens.
- Infrastructure Development: Over $3 billion in commercial projects are slated for Phnom Penh by 2025, requiring advanced digital display solutions.
- Local Partnerships: The branch will collaborate with Cambodian tech firms to deliver tailored LED solutions for hotels, shopping malls, and event venues.
Services Offered by the Cambodia Branch
1. Customized LED Display Solutions
- Indoor/Outdoor LED Screens: From P2.5 fine-pitch displays for luxury retail to weatherproof outdoor billboards.
- Interactive Kiosks: Touch-enabled displays for museums and public spaces.
2. On-Ground Technical Support
- Free site assessments for optimal screen placement.
- 24/7 maintenance and emergency repair services.
3. Localized Pricing and Logistics
- Reduced shipping costs and import duties for Cambodian clients.
- Inventory hubs in Phnom Penh and Siem Reap for faster delivery.
Benefits for Cambodian Businesses
- Enhanced Visual Marketing: Boost foot traffic with eye-catching 4K LED video walls.
- Cost Savings: Access HARSELED’s direct factory pricing, cutting middleman fees by 15–20%.
- Sustainability: Energy-efficient displays reduce power consumption by up to 35%.
CEO Statement
Mr. Tony Wu, CEO of Shanghai HARSELED, emphasized: “Cambodia’s dynamic market aligns with our vision to empower businesses with cutting-edge LED technology. Our Phnom Penh team will ensure seamless support for projects like hotel lobbies, stadiums, and digital billboards.”
Future Plans in Southeast Asia
- Open showrooms in Phnom Penh and Battambang by Q4 2025.
- Train 50+ local engineers on GOB encapsulation technology and modular installation.
- Target $5M in regional sales within the first year.
About Shanghai HARSELED
Founded in 2012, Shanghai HARSELED specializes in:
- LED Display R&D: 100+ patents in high-resolution indoor/outdoor screens.
- Global Projects: Delivered solutions for Dubai Expo 2020 and FIFA World Cup venues.
- Certifications: ISO 9001, CE, and RoHS compliant.
Contact HARSELED Cambodia at [email protected] or +855-96-299-5705 to discuss your LED project!
